Alexika Expertise Featured In Business Insider

Alexika’s director Mark Robinson has featured on The Insider business website. His Blog post stems from experience of both international business and almost 20 years of experience in the field of translation and localisation.

Based on the benefits of website localisation and how it can revolutionise businesses marketing strategies, Mark offers insight into how users interact with websites that offer their native language, and how businesses that provide this can reap real rewards in the form of new customers from around the globe.

The post, found here, is aimed at businesses of all sizes to encourage them not to be deterred by the language barrier of potential new markets, as daunting as it may seem. Research by Common Sense Advisory shows not only the importance of website localisation, but also how being able to read content in our native language is seen as more important than both price and quality of service.

If you’re considering website localisation, it’s a worthwhile read, and whilst you’re there, why not get in touch with Alexika to discuss your project requirements? Our friendly team are on hand to help every step of the way, providing the best translators to deliver the best results for your website.

View other blog posts from: Sep, 2016